The Benefits of Hiring a Freelancer for Your Business

Whether you are a part of a start-up, a small business owner, or just someone with a task in mind, you may find that there are times when you need some extra help with your work. You might consider trying to do the job yourself, or hiring a full-time employee. However, there is another option—hiring a freelancer who can help fill the gaps you may have in your current skills, staff, or workload.

Here are some reasons that hiring a freelancer can be beneficial for you and your business:

1. You get experts at your disposal
There are millions of freelancers around the world who are ready to work. You can hire anyone, with any kind of talent. You can reach out to your own network directly, or look for talent online. Many people are advertising their skills on the Internet, especially on social media or crowdsourcing marketplaces like some of the ones we mention in this article.

These websites allow you to search for expertise in a particular field usually in two different way—by posting a project for freelancers to bid on or apply too, or searching directly for the most suitable person for the job by looking at user profiles which should be complete with their skills and experience.

2. You have flexibility to scale up or down as needed
Having a full-time team brings lots of additional commitments. With freelancers, you can hire them depending on the project, and add or subtract people from the team as your requirements change—which is common in the start-up world. Plus, by hiring freelancers, often times they’ll be working remotely which allows you to have more options and flexibility on finding the perfect person for the job.

3. You decide on the budget and timeframe
You are the boss—so you can hire freelancers according to the rates and budget you can afford, and specify the times you would need them to work. This is a great option if you can only afford additional talent during certain times of the year.

If your budget is quite limited, newer freelancers might be more suitable for your needs (and wallet). Have a chat with the freelancer and make sure you understand what they can do for you before you hire them. Taking a look at past work samples they may have, may give you a better understanding of if they match your needs.

Freelancers can also work within your preferred deadline since they aren’t usually tied down to the usual 9 to 5. If you need people to work nights or weekends, there are people who are willing to do that. You can also easily hire someone in a different time zone to work while you are away.

4. You incur lower overhead expenses
When you hire freelancers, the rates you agree on are the exact numbers that will come out of your pocket. With full-time employees, you will also have to consider any additional overhead costs like other benefits, office supplies, equipment, and space. Freelancers can work from anywhere and already have their own tools, so you only have to worry about compensating for the work that they do. This way you will get the right person or team with the know-how without burning a hole through your pocket.

5. You can get your work done faster
When you have an overwhelming task at hand, doing it yourself can be difficult. Hiring a freelancer can get the job done in half the time it would have taken you to do it, and give you time to focus on other aspects of your business. With full-time employees, you have to post a job ad, go through CVs, and do long rounds of interviews before you can hire somebody to do the job. Going the freelance route lets you skip over the tiresome hiring process, and also allows you to test out a few different candidates without investing in hiring them full-time.

6. Get access to a wider pool of skills
Ultimately, working with freelancers will give you access to fresh talent and ideas, which will give you much more room for innovation. Different people bring in a roster of new ideas and perspectives, more so if they are from different parts of the world. When culture, race, education, experience, and other factors come together, you can expect unconventional outcomes, and results that stand out.

The bottom line is, getting help from freelancers is an easy, fast, cost-effective, and innovative way for you to grow your business. Finding the right freelancers not only saves you time but also saves you money so you can stop focusing on trying to do everything yourself.


8 reasons why your business NEEDS a professional website

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.


5 Reasons Why Branding is Important for Your Small Business

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.

But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.

Here are 5 reasons why branding is important for your small business.

Branding Creates TrustBranding Creates Trust
When a company presents themselves in a professional way, and when there is social proof that their products and service are quality, prospects will trust that company and feel more comfortable giving it their hard-earned money.

Branding Improves Recognition
While your logo should not be the be-all-end-all of your branding efforts, you should still put the time and effort into coming up with a professionally-designed, memorable logo. Not only should your logo be memorable, it should give the desired impression of your company so when people see it, they instantly think and feel what you want them to think and feel.

Branding Supports Your Marketing Efforts
Marketing is an important component of your brand. The mediums and channels chosen as well as the demographic targeted helps to build your brand. Be careful of too narrow of a marketing focus, or you’ll risk being “pigeon holed” and lose your ability to expand into new markets. Then again, too broad of a marketing focus could lead to an inability to create a definable impression of your company in consumers’ minds.

Branding motivates employeesBranding Motivates Employees
Anyone can hire employees, but only a strong brand can hire motivated employees that are inspired to carry your vision and mission forward. When your brand feels pride, your employees do as well. Having a strong brand is essential for employee morale and productivity.

Branding Generates New Revenue
Branding is one of the best ways to get referral or word-of-mouth business. And again, this is why it’s important that your logo, marketing, and reputation work cohesively to form an indelible impression on consumer minds. Think about it, you can’t tell your friend about the amazing golf clubs you just bought if you can’t remember the brand.

Now that you know why it’s important to develop a solid branding strategy, here are a few ways you can do it:

Always Have Your Customer in Mind
Your brand must align itself with your customers’ needs and wants. When starting any branding campaign, always have your customer in mind.

Create Messaging That Illustrates Your Value
You’ve got to create a direct and simple message of WHY your brand should matter to your customer. Most consumers don’t have the time or inclination to figure this out on your behalf. Your brand must create a story that answers the question, “why you?”

Use Emotion
If you give consumers a reason to care and feel something about your brand, they have a reason to buy. Most people make purchasing decisions based on emotions not logic, so create an emotion in your prospects every time they see your brand.

No matter what size they are, the most successful businesses are the ones that have established themselves as a leader in their industry by creating a strong brand. And, when these businesses focus on building valuable customer experiences, they easily transform customers into brand ambassadors.


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